SIMPLY CRUNCH
Only until 10/18/26: 5% discount on all dry food - already automatically deducted. Plus, receive a free goodie with every dry food purchase, automatically added at checkout. Only while stocks last.
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ANALYTISCH BEWIESEN & BEDARFSGERECHT
HYPOALLERGEN: FÜR ALLERGIKER GEEIGNET
VON TIERÄRZT:INNEN ENTWICKELT
Description
Simply Crunch – our complete dry food with corn, rice, potato protein, flaxseed & more. For a familiar taste and optimal nutritional supply.
Our Simply Crunch relies on proven, highly digestible ingredients that your dog knows: corn and rice form the base for a tasty, nutritionally complete recipe – developed by our veterinarians.
Especially suitable for dogs that require a low-purine diet or certain breeds, such as Dalmatians, that may have difficulty breaking down purine.
Low-purine – and scientifically based:
*Simply Crunch contains only approx. 19 mg of purine per 100 g (or approx. 21 mg/100 g in dry matter). Since there is no official definition for low-purine food, we have defined an internal benchmark of 40 mg/100 g in dry matter based on a scientific study*. You can find more information on the topic of "purine" here.
Suitable for sensitive dogs and allergy sufferers
Since Simply Crunch does not contain any typical main allergens, sensitive dogs and allergy sufferers also benefit.
Did you know that many dogs are allergic to animal proteins?
Some of the most common food allergens in dogs include, for example, beef, dairy products, chicken, and lamb. This was already shown in a study in 2016.*
That is exactly why our Simply Crunch contains none of these main animal allergens!
Instead, it is packed with high-quality and delicious ingredients.
Science that convinces
Anyone who believes that dogs cannot be fed in a nutritionally complete way without meat should take a closer look.
Our veterinarians analyzed 10 meat-based dry foods for adult, healthy dogs and compared them with our three VEGDOG dry foods – protein, essential amino acids, fatty acids, vitamins, and more.
The focus was on:
- Protein content & essential amino acids
- Omega-3 and Omega-6 fatty acids
- Key factors like linoleic acid
- Vitamins often considered "typically animal" (e.g., A, D, B12)
In short: Our dry foods easily keep up with meat-based products in a nutritional comparison – completely without meat.
You can find more information on our comparative analysis here.
What's inside?
Corn provides valuable linoleic acid for skin & coat, while corn protein can support muscle function. As a gluten-free energy source, rice provides power for everyday life.
Simply Crunch contains no artificial attractants or colorings and is – like all VEGDOG products – produced without animal testing.
Suitable for adult dogs from 12 months of age. Not suitable for puppies and lactating bitches.
Same quality – new packaging
Our recipes remain unchanged. The packaging has been further developed for the new sizes and daily use. Starting from 03/23/2026 (Simply Crunch) and 03/30/2026 (Farmer's Crunch), they will arrive in new packaging and adjusted sizes.
We have further developed the packaging of our Crunch varieties – for reliable product protection and practical use in everyday life.
If you would like to learn more about the new packaging, click here.
*Kaempfle et al. (2023). Animals, 13(19), 3060. You can find more information here.
**Mueller et al. (2016). BMC Vet. Res., 12(1), 9. You can find more information here.
Nutrition
Feeding
Delivery
Simply Crunch – our complete dry food with corn, rice, potato protein, flaxseed & more. For a familiar taste and optimal nutritional supply.
Our Simply Crunch relies on proven, highly digestible ingredients that your dog knows: corn and rice form the base for a tasty, nutritionally complete recipe – developed by our veterinarians.
Especially suitable for dogs that require a low-purine diet or certain breeds, such as Dalmatians, that may have difficulty breaking down purine.
Low-purine – and scientifically based:
*Simply Crunch contains only approx. 19 mg of purine per 100 g (or approx. 21 mg/100 g in dry matter). Since there is no official definition for low-purine food, we have defined an internal benchmark of 40 mg/100 g in dry matter based on a scientific study*. You can find more information on the topic of "purine" here.
Suitable for sensitive dogs and allergy sufferers
Since Simply Crunch does not contain any typical main allergens, sensitive dogs and allergy sufferers also benefit.
Did you know that many dogs are allergic to animal proteins?
Some of the most common food allergens in dogs include, for example, beef, dairy products, chicken, and lamb. This was already shown in a study in 2016.*
That is exactly why our Simply Crunch contains none of these main animal allergens!
Instead, it is packed with high-quality and delicious ingredients.
Science that convinces
Anyone who believes that dogs cannot be fed in a nutritionally complete way without meat should take a closer look.
Our veterinarians analyzed 10 meat-based dry foods for adult, healthy dogs and compared them with our three VEGDOG dry foods – protein, essential amino acids, fatty acids, vitamins, and more.
The focus was on:
- Protein content & essential amino acids
- Omega-3 and Omega-6 fatty acids
- Key factors like linoleic acid
- Vitamins often considered "typically animal" (e.g., A, D, B12)
In short: Our dry foods easily keep up with meat-based products in a nutritional comparison – completely without meat.
You can find more information on our comparative analysis here.
What's inside?
Corn provides valuable linoleic acid for skin & coat, while corn protein can support muscle function. As a gluten-free energy source, rice provides power for everyday life.
Simply Crunch contains no artificial attractants or colorings and is – like all VEGDOG products – produced without animal testing.
Suitable for adult dogs from 12 months of age. Not suitable for puppies and lactating bitches.
Same quality – new packaging
Our recipes remain unchanged. The packaging has been further developed for the new sizes and daily use. Starting from 03/23/2026 (Simply Crunch) and 03/30/2026 (Farmer's Crunch), they will arrive in new packaging and adjusted sizes.
We have further developed the packaging of our Crunch varieties – for reliable product protection and practical use in everyday life.
If you would like to learn more about the new packaging, click here.
*Kaempfle et al. (2023). Animals, 13(19), 3060. You can find more information here.
**Mueller et al. (2016). BMC Vet. Res., 12(1), 9. You can find more information here.
Our Ingredients
Maisprotein
Reis
Algen
CHANGING DIET: SWITCHING YOUR DOG'S FOOD
When switching to VEGDOG, we recommend gradually transitioning your dog to the new diet over a period of three weeks.
Day 1 - 6
25% VEGDOG
75% Previous food
Day 7 - 13
50% VEGDOG
50% Previous food
Day 14 - 20
75% VEGDOG
25% Previous food
Day 21+
100% VEGDOG
THE FEED REVOLUTION!
Dogs need meat, right? No, they need specific nutrients, above all proteins.
