For us, animal welfare is more than a project – it is our DNA.

At VEGDOG, we believe that responsibility doesn't end at the food bowl. That is why, since our founding, we have been supporting projects that provide concrete help to animals – through food, financial contributions, or long-term partnerships. On this page, you will find an overview of some of our past DO GOOD projects. We show you who we have supported and how the funds were used.

Financial aid that makes a difference

Through targeted monetary donations, we support projects that enable sustainable change in animal welfare – from education to direct assistance on the ground. For animals that need our voice to be seen more.

2026

Our Animal Welfare Hero 2026

For International Women's Day, together with animal welfare heroine Jana Hoger and the VEGDOG community, we raised a significant donation for the Tierheim am See. Together, we have shown what is possible when conviction meets action and real animal welfare becomes visible.

Donation amount:
€3,000
2025

Giving hope together at Easter

Real change requires more than good intentions: during our 2025 Easter campaign, 5% of all sales went to VGT Austria. In this way, we support awareness-raising from the very beginning – for more empathy, responsibility, and a better future for all living beings.

Donation amount:
€7,000
2024

Compassion knows no difference

On World Animal Day, 5% of our sales were donated to Rettet das Huhn e.V. to support the organization in making a difference in the laying hen industry.

Donation amount:
€2,540
2023

Week of Change 2023

Together with the Land der Tiere, we showed during the "Week of Change" that things can be done differently: less consumption, more focus on what really matters. Thanks to our community, we were able to reach an impressive donation total.

Donation amount:
€14,000
2022

Good pet food doesn't need animal testing.

No animal should suffer for our pet food – animal testing is not an option for us. With our 2022 Black Friday campaign, we supported the organization Doctors Against Animal Experiments, which actively campaigns against these abuses and carries out vital educational work.

Donation amount:
€18,485

Full bowls for animals in need

With every food donation, we provide direct support. Specifically, exactly where it is needed most. For many animals, this often means more than just a meal; it means safety, care, and hope.

2025

Blackout - Spotlight on.

Black Friday 2025 – but with a stance: Together with NOTPFOTE, we shifted the focus from discounts to real impact and created visibility for overlooked "shadow dogs." For every €10 spent, 1 kg of food was donated – for more awareness, more support, and real impact.

Donation amount:
21,000 kg
2024

Black Friday becomes GOOD Friday

Together with Petners, we were able to support animals in war-torn areas of Ukraine. For every €10 spent, we donated 1 kg of food to where help is urgently needed. Every kilogram of food provides hope.

Donation amount:
31,000 kg
2023

Every kilo brings hope

To support the Peta helps Ukraine initiative, we donated Green Crunch food with every bag sold. This allowed us to help where help was more than urgently needed.

Donation amount:
6,000 kg
2026

Christmas for all animals

With our digital advent calendar, we are collecting food donations for the Land der Tiere together with our community – for every heart and every comment, we donate food. In this way, we bring joy and many full bowls every Christmas.

Donation amount:
91 kg
2025

Every heart fills bowls

With our digital Advent calendar, we are collecting food donations for the VGT together with our community – we donate food for every like and comment. In this way, we have been able to give joy and many full bowls at Christmas over the past years.

Donation amount:
97 kg

How we select organizations

We support organizations and associations in the field of animal welfare that:

  • operate on a non-profit basis
  • demonstrate transparent structures
  • achieve a sustainable impact
  • enable the long-term care of animals

We carefully vet every partnership and document our collaboration in a transparent manner.

Do you know an individual or organization in animal welfare that needs support?


Get in touch with us and add the contact to our contact list.

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