Nibbled by cats, awarded by PETA.

We are absolutely thrilled: Our very first cat treat, the VEGCAT Pure Bites, has won this year's PETA VEGAN AWARD in the category "Best Vegan Cat Treats"!

Together with our vets, we spent a long time perfecting the recipe – after all, we wanted to rethink cat snacks: modern, well-founded, and, above all, so delicious that even the pickiest cat can't resist.

It was important to us that they offer excellent digestibility, high-quality ingredients, and an approach that is sustainable for the future.

Our star ingredient: The protein of the future

Fermentation protein is a highly innovative, purely plant-based protein source derived from modern fermentation – microbial, clean, nutritious, and easy to digest. High protein, completely free of animal ingredients. You can find out more about fermentation protein here.

Want to let your cat try our award-winning treats for themselves? Then feel free to drop by our VEGCAT shop – your cat will thank you.

If you would like to learn more about what fermentation protein is all about, take a look here.

Would you like to order our award-winning treats? Then feel free to browse our VEGCAT shop!

By the way: Our dry food Green Crunch has also been awarded – in 2016 with the PETA Progress Award, and in 2025 with the PETA Vegan Award in the Companion Animal category. We are super proud of that!

By the way: Our dry food Green Crunch has also been awarded – in 2016 with the PETA Progress Award, and in 2025 with the PETA Vegan Award in the Companion Animal category. We are super proud of that!