Our Impact
Achieving more together.
Since our founding, DO GOOD has not been an add-on, but part of our DNA. We develop food that prevents animal suffering – and beyond that, we actively advocate for animals in need. On this page, we show you which projects we support, how we calculate our contributions, and how much we have already achieved together.

Our passion project: The VEGDOG Sanctuary
When no time-limited campaign is active, earmarked DO GOOD funds go to the VEGDOG Sanctuary. The farm provides rescued animals with a safe home and long-term care. The funds are used there for daily care and maintenance, food, veterinary support and treatment, and upkeep. This is a dedicated use of the funds. Here you can find out more about the VEGDOG Sanctuary and its animal residents.
Our passion project: The VEGDOG Sanctuary
When no time-limited campaign is active, earmarked DO GOOD funds go to the VEGDOG Sanctuary. The farm provides rescued animals with a safe home and long-term care. The funds are used there for daily care and maintenance, food, veterinary support and treatment, and upkeep. This is a dedicated use of the funds. Here you can find out more about the VEGDOG Sanctuary and its animal residents.


Clean Hub
With CleanHub, we fund projects that collect plastic waste – whether directly from nature, at collection points in communities, or straight from local households. The plastic is then sorted, and all recyclable material is reused. The non-recyclable plastic is used as an alternative fuel in cement production instead of coal and gas. This prevents the plastic from ending up back in the environment. You can find out more about the initiative here.
Clean Hub
With CleanHub, we fund projects that collect plastic waste – whether directly from nature, at collection points in communities, or straight from local households. The plastic is then sorted, and all recyclable material is reused. The non-recyclable plastic is used as an alternative fuel in cement production instead of coal and gas. This prevents the plastic from ending up back in the environment. You can find out more about the initiative here.


Round Up – optional additional support
In addition to our DO GOOD projects, you can voluntarily round up your total at checkout to provide further support for specific projects. Round Up is:
- 100% voluntary
- not pre-selected
- transparently displayed
You can find all the details here.
Round Up – optional additional support
In addition to our DO GOOD projects, you can voluntarily round up your total at checkout to provide further support for specific projects. Round Up is:
- 100% voluntary
- not pre-selected
- transparently displayed
You can find all the details here.

Our Standard
We believe that responsibility should be measurable. And that real change begins where conviction meets transparency. We show what we do. We explain how we calculate it. And we remain open to questions. Thank you for joining us on this journey.
FAQ
How are the DO GOOD amounts calculated?
The amounts are derived from clearly defined project-related revenue or activities. The respective basis is communicated transparently.
When will the funds be forwarded?
Forwarding takes place quarterly / on a project-specific basis.
Can I track where the funds are going?
Yes. The recipient and time period are each clearly specified. Upon completion, we will publish the total amounts forwarded.
Why does VEGDOG not specify exact percentages?
Because blanket percentages without a clear basis can be misleading. Instead, we communicate concrete amounts and time periods.
Have the figures been verified?
The stated amounts are based on internal documentation of the funds actually forwarded.



